Ginetta: A Fashion Statement at Autosport International 2012 (Updated)

Today was my second day in Autosport International show. And you should expect to read about cars, but I would mention about a fashion statement from Ginetta. You may not know the Ginetta, it is a British Racing  car manufacturer since 2005. They have four different types of racing cars and two types of road legal cars.

Ginetta’s corporate colour is orange and most the materials in the show was in orange, including the models’ shoes! Honestly, I was not expecting this type of precise branding strategy, from car to toe in orange :) As they used the orange while dressing up the models, a new fashion style is emerged! Choose your shoes' colour  matching with your car ;) Even models told me that, they have matching shoes with the car :)

And thanks Ginetta for the hospitality!

I met with the person who is responsible for this style, Rebecca. And she told me, it was done on purpose ;)

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Autosport International Show