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Bentley Accident in Monaco

I am reporting this a bit late but I couldn't stop myself writing this. The most stylish car crash happened in Monte Carlo last week. This lady in Bentley Azure gently touched the other cars. As the Azure weighs more than an average house, this gentle touch destroyed couple of cars with reasonable prices!!!

These unfortunate cars are; Porsche 911, Aston Martin Rapide, Mercedes S Class (This is the cheapest one) and a Ferrari F430. Total cost of gentle touch is estimated more than €100,000. This sounds much but all these brands are charging lots of money for repair costs. Unless their owners will take to private workshops, they have to bear this cost. Sorry, the owner of the Bentley's insurance will bear this cost. Unfortunately, this lady will lose her discount on her insurance!

What can I suggest after this crash? If you have a heavy car, you will always create impressive crashes regardless of the speed.

There is no injury involved with the crash.










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Autoblog.com and Small World


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Alfa Romeo MiTo: Louise Dear

People who read my blog frequently know that Alfa Romeo MiTo is one my favourite car. Besides its technological features, it offers an exquisite design that cannot be found on its competitors. MiTo is a vehicle, which combine a perfect design harmony with its front and rear. Usually, when you notice a beautifully shaped front in a car, it may not end up with a beautifully shaped rear! Regardless of the price tag, I have noticed this with many vehicles. However, Alfa Romeo achieved to make a small car with state-of-art design and did not price with lots of numbers. Basically, MiTo is the best looking car for its price! You cannot buy something better looking than a MiTo.

That’s enough with the MiTo! Today, I went to Mailbox shopping centre at Birmingham. This is not something unusual, so why I do mention it! From 28 July to 31 July, Mailbox holds an event with Alfa Romeo and Castle Art Gallery. This might sound a bit interesting, Alfa Romeo and an art gallery!

Alfa Romeo recently revealed a new engine option for MiTo. It is called 1.3 JTDM-2, I know it is not the best branded product, and sounds like a tail number of a plane. But this diesel engine is amazing, despite its small size, it manages to generate 85 horse power and massive 200 nm of torque. For people, who have no idea about torque; 200 nm from a 1.3 lt diesel engine is something really unexpected! And despite its unusual power output, it only pops out only 95g/km CO2 and this eliminates the London Congestion charge. This means, you can go around the London without paying anything all day, honestly there is no point to do this but if you will buy this car you might try it one day! And additional information for emerging markets, this car has a very small engine and this means very low tax!!!

Okay, I am back to art event. Alfa Romeo decided to celebrate this new engine with a respectful artist, Louise Dear. Louise’s “Because I Can” work was printed and covered on this new MiTo model and it will be shown around the UK.

Louise has a different way of painting, in terms automotive she is closer to Audi! She paints her works on aluminium, like Audi uses aluminium to manufacture cars. When I first heard this, I was a bit surprised. An artist uses a technological material as a painting surface. Honestly, this is more spectacular than the MiTo’s 1.3 lt diesel engine. Aluminium gives a unique look to her paints, the curves and edges of aluminium generate a very aesthetic view. I am not an art expert but from my point of view, aluminium changes the way her paints look.

One of the best parts of Because I Can work, there are some hidden Alfa Romeo logos. When you look at the paint, you don’t notice them at the first time but when you look at second time, you notice that bits of Alfa Romeo logos placed very careful inside the composition. Placing car logos into an art work is as hard as producing high amount of torque from a small diesel engine!

Unfortunately, I cannot talk anymore! If you want to see this exquisite work, please visit these places and see the MiTo and Louise’s work.

My suggestion for Alfa Romeo; offer this paint work as a limited edition. The material printed to cover the MiTo is robust enough to resist adverse weather conditions. And it will be a very unique limited edition Alfa Romeo that will be remembered in future. Just limited to 100!

Mailbox (Birmingham)
Preview Evening 28 July, 6-9pm
Exhibition runs until 31 July

Norwich
Exhibition runs 4 August – 7 August

Cardiff
Preview evening 11 August, 6-9pm
Exhibition runs until 14 August

http://www.louisedear.com/
http://www.castlegalleries.com/alfaromeo/

The rest of photos are available on Facebook Pages
https://www.facebook.com/media/albums/?id=197690936912568
















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New Small Porsche

I like one thing with Porsche, even if you cannot afford to buy one, you can still buy a Porsche product from Porsche Design. I agree it does not give the same feeling but if you are into Porsche, their product would definitely satisfy you. This is similar to luxury handbag brands, like Louis Vuitton if you cannot afford to buy a decent size hand bag, they have other options to satisfy you. The other options are usually small leather goods but at least you have a LV!

Hopefully Porsche realised that, there are many people like me who are willing to own a Porsche but does not wish to save money for following next couple of decades. Or end up with Boxster, it is really a nice car but I would like to own a 911 or something with more Porsche genes. Eventually, Porsche is going to find a solution for this confusion. They recently announced that 550 Spyder will be built on 2014 summer. This car will be based on James Dean’s Porsche 550 Spyder and it will be powered by 1.6 litre engine that produces 200-horse power. 200 HP sounds really weak for a Porsche but don't forget old Porsche cars had small engines!

Honestly, if they revealed this car I would be happy to buy one. It will be a contemporary interpretation of the old version. It may not be very fast but I am pretty sure that, it will have the Porsche handling characteristics. This would help us to ignore the sufficient engine power. And it is not the first time Porsche offers a small car with small engine.

Price starts from 35000€ and this makes Spyder even more attractive! I know many people will buy it but still it is good have a Porsche like this.








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Worldcarfans (http://worldcarfans.com), Louis Vuitton, Porsche


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Car of the Day #20 Aston Martin DB9

Aston Martin DB9 is not a new car but I just spotted this one yesterday at University of Birmingham. Even though it was registered on 2005, it still does look stunning! This car does not look that old :)



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Range Rover Terrain Response vs. Mercedes ML On&Off Road Package

On 1997, Mercedes revealed its new model ML. It was the first SUV vehicle on market. At that time, ML was one of the best-looking vehicle in Mercedes range, but it wasn’t built that well and not well equipped either. All these adverse conditions did not change my perspective to ML.

On 2005, Mercedes revealed the new ML with proper quality and with Mercedes class technological gadgets. And this time, vehicle was not looking that nice! It was too conservative! And I never really liked it. Actually I don’t have much to say about the this version.

A couple of weeks ago, Mercedes revealed the ML. This time, it looks wonderful from the front and nothing special from the rear end. Anyway, this contradicting design concept is not my main issue. Since 1997 ML always offered technologies, which can be found in other Mercedes vehicles. This time, they did something different and revealed an off road technology. Now you can move a knob and choose appropriate road condition. And vehicle makes necessary changes for that particular road condition, actually it is designed for off road conditions. Interestingly, Mercedes did not name this technology like Off Road Matic or Off Road Plus! Actually they named this system as On&Off Road Package. And as usual this is an optional feature.

This technology is not something new in SUV Market. Land Rover offers this technology since 2004, branded as Terrain Response and it is really cleaver. The logic is the same with Mercedes, you choose the appropriate terrain and vehicle does the rest. I found it really creative and useful. Anyone without any knowledge of off road driving can deal with any adverse condition. And unlike Mercedes, this is standard in whole Land Rover and Range Rover range.

Unfortunately, Mercedes saved some cash while placing this knob. Terrain Response knob or buttons in Land Rovers are really nicely designed and they look amazing. The plastic and the metal used in a good harmony to avoid any cheap feeling. But Mercedes ignored this fact a little bit. As you can see from the photos, it is all covered by plastic and there are only few metal parts. The whole panel is plastic and it does not look expensive. As the new ML will be expensive, I was expecting a much better quality for this part of the console. They did a great job with the leather and wood but they forgot the knob!!








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Mercedes, Land Rover


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What does Vorsprung durch Technik mean?

(Audi uses domestic versions of this slogan, this post discusses my observations in the past.)

When you see an Audi advertisement or visit their website or pass by an Audi dealer, you see one thing that you never understand (unless you know German) “Vorsprung durch Technik”. Even if you don’t know Germany, you may guess that it is related with technology. But you have no idea what really means.

As my German is really limited, I never understood anything from this slogan and never understand why Audi was insisting this slogan for their global marketing strategy. Six billion human beings on this planet know that Audi is made in Germany, that’s clear and there is no point to emphasise this all the time! 

I know that Audi is trying to find a place between Mercedes and BMW, but both of these brands have understandable slogan unlike Audi. One of my interpretation is, Audi is willing to be associated with coolness and they used a German slogan to emphasise this. Honestly, this does not sound wrong! Audi is driven by people, who are trying to be cool. By preferring Audi, it is a demonstration of avoiding the Mercedes and BMW, and also the notions associated with these brands.

I don’t want to talk too much on this and here is the English translation of “Vorsprung durch Technik”

“Advancement through Technology”

I know it does not sound that cool when you translate in English. It only says Audi is based on technology. So, I really wonder how Audi can place the ugly under steer characteristic on its vehicles. All Audi cars, especially Quattro (four-wheel) models tend to under steer on corners due to weight on front axle. Based on their slogan, this should not happen and Quattro models should cover ever corner without any under steer! Let be fair, Audi introduced many technologies, nobody can avoid this but most of those technologies are also available in Volkswagen sub-brands! I cannot ignore the fact that, Audi has one of the best looking cars in their product range. This should be emphasised more! 

Last note; this slogan emerged this sentence in my mind. Think Locally, Act Globally! Slogan is German, which is local point and it is used in global marketing strategy that is global.








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Volkswagen Lupo 3L

Nowadays, there are some campaigns against VW's environment concern. When all these things happened, I remembered a car from 1999! VW Lupo 3L; this car was introduced at 1999 and achieved 3 lt of petrol consumption per 100 kilometres! Sounds crazy but it achieved this crazy figure. If you don't use lt per km scale, it is 94 MPG!

This car had a 1,2 lt turbo diesel engine with 61 hp, aerodynamic design, low weight materials (whole was 830 kg) and automatic transmission. And it was capable of achieving 1000km with 34 lt of diesel! It was creating only 79gr/km CO2 on 1999, twelve years ago! But at those years, people were not concerned about CO2 or environment and the demand was too weak. As VW is a company to make profit, they stopped the production. Honestly, they did everything to sustain production until 2005 but customers did not wish to buy an environmental small car! 3L Lupo had a wrong schedule!

By the way, in automotive industry low weight materials mean one thing. It is more expensive! It is not cheap to make a car weight less. Lower weight means more composite components and this means complicated manufacturing. And this leads to increase manufacturing costs. Basically, making something lighter is more expensive than the standard production.

Before criticising an automotive company, please think twice and also consider the demand of consumers to products! It is not always possible to sustain a product with a very low demand. If you want to see the efficiency improvement in automotive industry just check the consumption of a vehicle in 2000 and now! You will see the difference.

And I am sure that VW will reveal a 1 lt vehicle soon to market.






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VW


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Volkswagen CrossPassat with Louis Vuitton!

Again the same; VW is going to offer a taller Passat Estate and brand it as CrossPassat (Audi did it this by turning A6 Estate into A6 Allroad). It will probably have four-wheel drive and many plastic bumpers! Similar Audi A6 Allroader and BMW 5GT, I don't see an emotional reason to buy these vehicles.

On paper, this type of vehicles fills the gap between the SUV and the estate. These cars are not as high as SUV and more practically than usual estate. However, consumers never think like this and usual find vehicles like Audi A6 Allroader, BMW 5 GT and upcoming CrossPassat a bit odd! You can see this from the sales performance of Audi Allroad family and BMW 5GT. Unfortunately, a similar scenario may happen to VW CrossPassat. I wish it won’t happen but history tells the opposite.

The rendered picture of CrossPassat reminded me Louis Vuitton Zipped Totebag. It looks very similar to SUV-Estate cars. It offers different colours in the same bag! The black parts look like the black plastics of CrossPassat. Based on this product evaluation, I can see that Zipped Tote bag is as practical as a CrossPassat or Audi Allroader. If you are planning to you buy this type of car, you should also buy this bag.

CrossPassat in second picture is under heavy camouflage!






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BMW, Audi, VW, Autoblog.nl, WorldCarFans, Louis Vuitton
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