Interview with PR Manager of Dune Shoes: Claire Cormack: Tips for Working in Fashion

Interview with PR manager of Dune Shoes, Claire Cormack. I am back with YouTube interviews but totally in a new environment, fashion. And my first interview with Claire Cormack, Dune Shoes. She gave some good tips for people who are looking forward to work in fashion industry.

Also Claire talked about the new Dune Shoes collection and you can see some heels as well ;)

More is here :)

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Interview with Ben Sayer (PR Manager of ProDrive)

Today I was in Ben Sayer, PR Manager of ProDrive. If you are a bit interested on world rally championship, I am sure you know ProDrive. They worked with Porsche, Subaru, Ferrari, Aston Martin and Mini. Their job is to develop cars for racing, especially for word rally championship.

For me it was a great experience to visit ProDrive and see their heritage cars. Since I was a kid, I always heard ProDrive on TV but did not have opportunity to visit their head office. Thanks to Ben, I have been to head office of the legendary ProDrive.

In interview; Ben and I talked about future world rally championship (RedBull will in WRC), how live coverage of French WRC stage will be, history of ProDrive and their engagement with manufacturers, of course social media.

It was great to hear that ProDrive appreciates the works of bloggers and doing their best for us to create our content.

It was a great interview and great experience to be in ProDrive. I am sure you will like the interview and have an opportunity to see how the head office ProDrive looks like :)

 

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Interview with John Rawlings (PR Manager, VW Commercial Vehicles UK)

Today I was with John Rawlings, PR manager of VolkswagenCommercial Vehicles UK. This was my first interview in commercial vehicles segment. And I was excited; until now I was taking pictures and doing interview in passenger vehicle segment. Commercial vehicles were a bit far for me! However, I had spent more time and had more fun than passenger vehicles.

We did the interview inside a VW California van. It is based on Transporter, however California is designed for camping from A to Z. Let me start with exterior, you have an expandable tent on the right side, and also you may have it on the left side. Two camping chairs are place inside a specially designed pocket on luggage door. The roof is expandable for sleeping and for daily living. Driver and passenger seats rotate 360-degree very easily. Four adults can sleep very comfortable inside the California. Also, there is a very cleverly designed foldable table. Actually, you may use that table at home as well. There are lots of places to hang, lots of curtains, pockets and many more things. I was playing with Volkswagen California for hours and still there were something more.

As you can see, I was excited with Volkswagen California :)

With John, we talked about the difference between commercial and passenger vehicles in terms of public relations. I was wondering about this difference, because commercial vehicles are sold for commercial reasons and there might be some critical differences.  We talked about how commercial vehicles became popular in passenger vehicles segment, John told about the history of VW’s commercial vans and how they were emerged. Also, he mentioned about the technology transfer from VW passenger vehicles to commercial vehicles. Lastly, the importance of social media for commercial vehicles.

There will more coming in following days!

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Interview with Mike Orford, Seat UK PR Manager

Last week I visited the Seat UK Head Office for an interview with Mike Orford, PR Manager. It was the sunniest interview I have ever made. The weather was like in Spain and totally matching with the Seat!

With Mike Orford, we talked about future of Seat, new Ibiza with amazing design touches by the former Lamborghini design director. Seat Ibiza’s fuel filler cap! The Ecomotive brand of Seat that is concentrated on low CO2 emissions and better fuel economy. Also I didn’t miss the Seat Mii, the new city car with amazing spacious interior, super-efficient 1-lt engine. And avoid congestion in London thanks to low CO2 level! 

Lastly, Mike talked about how he perceive the social media for automotive industry and how he manages the Seat UK’s Twitter account, which is started on 2009 after a MIPAA Social Media Workshop. And great explanation of the difference between marketing and public relations by Mike Orford; "marketing talked at customers and say the message, public relations engage with journalist and try to influence and put the best".

And more!

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Interview with Charles Morgan (Morgan Motor Company)

Today I was in Morgan Motor to have an interview Charles Morgan. It was second time in a car factory; but first time for a very niche brand. Morgan is one of the oldest car company in the world and loyal its original roots. For many years, Morgan managed to stay niche and did not extend the brand like some other car companies did, thus this made Morgan a very exclusive brand. 

Let’s move onto factory, the manufacturing is totally done by hand as you can see from the pictures. There are not robots, which kills the emotional factor of a sport car manufacturing. I think this is one of the most important factor for a niche and exclusive sport car. Being manufactured by hand! Unfortunately, there are not many cars are made like this and Charles explains why!

The Morgan cars are made by aluminium alloy and wood is used a supportive structure. The most interesting part is the wood manufacturing. I think you cannot smell the wood in none of the car manufacturers except Morgan. Don’t think that Morgan is made from wood, they use it as a supportive structure and also it makes the Morgan a very unique car. The process of wood making is great to see. It shows you how the cars were made in the past; nowadays it is not that hard to spot a robot is making a car but did you ever see how they shape a wood!?! Probably no! However if you have time, I strongly recommend you to visit Morgan’s factory tour to see all these manufacturing processes. In most of the car companies, you cannot even enter inside. But, Morgan makes a great tour and they explain every single detail! If you want to know more, you need to go :)

During this tour, the manufacturing of Morgan reminded one thing. It is made like a luxury shoes. If you order or buy a luxury shoes, they are made by hand through complicated processes like in Morgan.

With Charles Morgan, we talk about his media experience, heritage of Morgan, three-wheel Morgan and its story, and his experience to across US with a three-wheel Morgan. Also, future of Morgan and I cannot ignore the social media. Charles Morgan is one of the most active person in Twitter from automotive world. If you want to follow him, here is the Twitter address (@charlesmorganuk). Lastly, he explained the partnership with BMW and Morgan. 

I am not going to write everything to here, you need to watch the interview for more :)

For more photos: Cars & Life Facebook Page

Morgan Website
Morgan Factory Visit

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