Good news for the lovers of Cadillac. GMrecently announced that, they will not use the same interior design and part for upcoming Cadillac Escalade, GMC Yukon and Chevrolet Tahoe / Suburban models.
What does it mean? When you buy a Cadillac Escalade, it features the same interior as the Chevrolet Tahoe. This is a good strategy to reduce costs but is not good for increasing the sales and differentiating a brand. Actually, using same parts in different segmented products also vanishes the premium effect. Basically, sharing the same interior in Cadillac with Chevrolet is not good for Cadillac.
Finally, GM realised this mistake and decided to create individual interiors for different brands. Good news and this may help to increase their competitive advantage in Europe if they coupled the vehicles with diesel engines.
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