Personally, I have never been a fan of Peugeot ever. They do have great design team but; their production quality, reliability or drive feeling never excited me. Despite adverse notions I associate with Peugeot, their advertisement campaigns are always very creative, fun and remarkable. In addition, they improved their production quality but still it is not a driver's car.
As I said, their campaigns are very creative and recently they introduced an interactive and very very funny campaign on YouTube. I really like it, the scenario is very unique and not pushing the car too much. It is really worth to watch!
By the way, that touch screen on picture is probably optional ;)
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