I am not a fan of old cars. When there is a new model, I usual don’t like the previous one. There are some exceptions! When Mercedes revealed the ugly looking SLS AMG model, I felt the same. It is a retro interpretation of iconic model 300SL from 1954. But it was not the first time, unfortunately it was the second time! They did the same thing with SLR. It was also a retro interpretation of 300SL, but sales did not go that well.
Mercedes thought that, it is like a car similar to estate E Class and planned to keep producing it for seven years, which is very unusual for super car market. And it was not good enough to compete with Ferrari Enzo. They were introduced at the same time. Also Ferrari Enzo was not planned to be sold for seven years and 500 cars per year! With a basic maths, Mercedes planned to sell 3500 SLRs in seven years. This strategy is very normal for a dull E Class but it did not work with SLR!
Anyway, Mercedes introduced the SLS AMG which is cheaper than SLR and boring than SLR and worse looking than SLR and made from aluminium instead of carbon fibre. And SLS something turn into mass production “super” car. You can see it everywhere on earth, Mercedes loves to sell cars to everyone and destroy the uniqueness.
Anyway, I have just saw something in Mercedes merchandise store. I really wish to meet with the person, who is designing the products here. The SLR section offers yoyo covered with leather. What were you thinking while designing this product for SLR! SLR has a fluctuating sales figure and let’s represent this with a yo-yo! I could not find any plausible reason to offer a yo-yo with SLR name on it!
Mercedes did not like the SLR, we all know that but please don’t take revenge like this!
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Mercedes
