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However the German competitors did not watch while Range Rover was getting stronger with each new model and they introduced SUVs to compete with it. Of course, they could not create the same impact but Range Rover’s market share was eroded.
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From different perspective; Samsonite replaced its sophisticated locking technology with zipper without any reason! For many years, it was very easy to close your Samsonite luggage. Now they thought that, it was not good enough let’s annoy people and replaced with zippers! Now it is totally disaster to closing a Samsonite luggage through zippers and I never heard anyone who liked this thing. I guess they wanted to create better looking luggage by ruining its practicality.
This is the same with Range Rover, they want create a more luxury atmosphere by destroying the most practice thing!
Pictures are taken from;
Land Rover and Samsonite Websites