Study Module: What is Diesel?

I am starting 2010 with diesel article, I hope it won't end up with natural gas powered engine :)A breif detail about diesel engine; it was invented by MAN Engineer Rudolf Diesel in 1892. And for long time US didn't use it.US market did not have a proper introduction with diesel engine. All they know about diesel is trucks and Cummins and pick-ups. I am not criticizing, they have cheap petrol and

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Stella McCartney leather free

Famous British fashion designer Stella McCartney announced to introduce leather free shoes. I am sure that some organizations will be satisfied with this decision and some of the ladies won't!Faux Suede Platform Zip Ryden SandalStella McCartney WebsiteWhen I read this news, I remembered something which car makers love to do it ;) "Ohh! this car has leather. No, that's not real leather." You under

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Bentley flew to Maybach in Russia

I think many people watch the video how a Romanian Maybach owner repaired his car by himself.And now in Russia; a Bentley Continental Flying Spur flew to a Maybach 62 and they had a crash. Not a big one but they crashed :)Here is the video from WorldCarFans

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Who wants a front wheel drive, 97 horse power Aston Martin?

I pretty sure that, many people will say yes this questions. But I have bad news; as published on NYTimes.com, Cygnet the very small Toyota iQ based Aston Martin is reserved for Aston Martin owners :(And micro Aston Martin's engine will not remmaped or increase its power! Why don't you say more basically we don't want to invest on new engine, we will try to see with Toyota engine. Very nice decis

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Do you really want to be seriously COOL with ICON ????

If you started reading this, you have some desire deep inside your body to be Cool!! And here is the solution ;)People are buying expensive yachts, watches from Patek Philippe or being dressed up by Chanel or buying very very privately manufactured Rolls Royce. But does anyone could fly? Of course no. Whatever you buy, you cannot use it like a car. And these tragic problems came to and end :)You

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Driving Shoes in Pink, recommended by GQ

There are plenty of different types of driving shoes on market. And they have typical style and typical colours which are not shocking! Now there is something different from Kurt Geiger's Florio shoes and listed as 27. Best Thing in the World by GQ Magazine. And probably lots of people will rush into those shoes. But there is a small problem, their colours. It is starting from blue, brown, g

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Proper Car Watch?

A watch is complementary of a luxury car. I am not making this suggestion, you can find this clue in Brand Management books. Also nobody denies this ;) As you cannot carry your car to a restaurant or a club or sport centre, you could carry your watch to show what you have outside ;)Panerai, Jaeger-LeCoultre, TAG Heuer and Breitling share something in common. They all produce watches for

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Want to be snob quickly? Here the chance! Mini First

Unlike Fiat 500, Mini turn into a snob icon as soon as it revealed to market again. Since it was first revealed with its "over priced" price tag, people rush into Mini. Some said, Madonna drives one; this is a cool car. So Madonna is doing yoga every day, are you doing it? Of course no! And Mini obsession spread to whole world. Especially in Turkey, East Asian countries, China, Gulf Countries; Mi

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Iconic Mercedes

When we remember the old Mercedes models from 1920s to 1960s. We could see that exquisite design and engineered beyond their era. Mercedes also know this very well and in every five years they reveal a “new” model which is exactly based on old iconic model. And sometimes they ruin that iconic models, they did it once with Maybach and once with SLR. I have better expectations from SLS Gullwing!For

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Five Stars Hotel in Crash Test

During last ten years cars’ safety significantly improved. The first generation Ford Mondeo had only two stars and after ten years it turned into rock solid. Actually this story is similar with every other brand, after ten years most of the cars on market have four or five stars from EuroNCAP (Independent road safety organization). For ten years; front impact, side impact, child protection was en

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Der Phaëton und Aristoteles by VW

VW Phaëton is the icon for VW's new era for higher comfort, better technology, more luxury. It was on market in 2002 and as everyone expected it never sold enough. However, it had the state of art technologies like; air condition which never makes you sick. Despite the technologies, name derived from Greek mythology and better than Audi A8 (My opinion) never helped to boost the sales. And everyon

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Contemporary art in navigation holder design: Fiat Punto EVO

Nowadays we read lots of news from Italy and we watch MediaSet. However there are some other thing happened!Fiat Punto EVO is the new product in Fiat range. I didn't have the chance to try the new multi air engine or experience with its driving characteristics. However one caught my attention, the TOMTOM navigation on the centre. I don't have any problem with TOMTOM, I also own one. But this one

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Taking Back My Love with two coloured Maserati

This summer's one of the most popular video was from Enrique Iglesias Ft. Ciara's Taking Back My Love. As we could see from the video clip, they were breaking and throwing every object in their home as they had some problems.Ciara throw paints to swimming pool, Enrique clear the fridge and so on. But the final shot comes from Ciara! When we look at the video clip at 3:18, we could clearly see that Enrique's grey Maserati Quattroporte turns into black and grey Quattroporte. The goods side, car has two colours ;) However the this new colouring style may not be welcomed by Enrique. I think Gugge

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Mercedes and the City hoppss Sex and the City

Sex and the City is one of the most famous TV series and their movie was also very nice.The point which caught my interest was the product placement of Mercedes cars. Interesting point, Mercedes placed new GLK before it was revealed and in Sex and the City 2 the new E Class was seen before it was revealed. So we could see that, the four ladies are very interested on cars :)Also I noticed somethin

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Ad Blue; is it really that blue?

Recently we started to see, hear and read something called Ad Blue. And most of us have no idea what is that thing? Actually it sounds like blue advertisements. Why? Because; ad is a short term of advertisement and blue is blue. So when we combine them, we end up with blue advertisements which also mean nothing! The real thing about Ad Blue is; it is a chemical to reduce emission and NOx levels o

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%100 Cashmere ?

%100 cashmere what we all expect from a sweater. Especially, if we are paying high prices to luxury brands. Unfortunately, story doesn't end like that! Most of our clothes even from expensive brands are made up from very different materials, even some of the materials which we never heard of them. But they look nice, nobody could deny this.Increasing competition, fluctuating commodity prices and

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Winter Tyre UGG

UGG boots turn into fashion catastrophe, everyone from Spain to Turkey is wearing UGG. It became more popular than carrying your mobile phone with you. You can forget your mobile phone but you should not forget your polar bear boots. Exactly, it looks like that ! Some of my friends told me that Porsche Design shoes don't look nice but there is worse than that UGG.During winter time, every girl is

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Agent Provocateur, Gucci, Dior and Nürburgring

When you look at an advertisement on magazine with great looking people you dive into a different world. Agent Provocateur lingerie with charming girls motivates to buy them and that advertisement gives the impression of "you will look like this" or Gucci advertisement with great looking man in a great looking suit gives the same message, Dior, Channel, Paul Smith and so on. The function of adver

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Clutch vs. Clutch

Last year I heard some ladies talking about clutch in New Bond Street, London. The street holds luxury fashion brands and talking about clutch in front of Prada store. Then I learned that clutch is a type of bag, of course they weren't talking about the clutch which manual cars have between gearbox and engine.Interesting synonym!I think, I don't need to describe the other cluch which we all know.

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SAAB Again!!!

GM sold the technology of 9-3 and 9-5 models and nothing has left for Spyker! BAIC is going to reveal a based on these models technology and probably it will look very similar to SAAB.I wonder, while making this decision what GM was thinking? I can sell both the company and its technology seperately and make more money ? Probably!What Spyker would do with this condition? If VW has bought the SAAB brand, consequences would be different but Spyker does not have that much of capital and R&D. SAAB was making very safe cars but customers are looking for both safe and features technologies to p

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Hybrid Ferrari 599

On May 2009, Ferrari's hybrid designs leak to internet. And it made clear about the future Ferraris. However Ferrari didn't deny about hybrid technology on their new cars, their strategy to use hybrid is to increase performance not to save the world like Prius. The idea of hybrid Ferrari does not sound nice ! Honestly I would not prefer a hybrid model.Now Ferrari 559 has a hybrid, actually Ferrar

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Ultimate Luxury Car by Louis Vuitton Moët Hennesy

LVMH holds sixty luxury brands and a major player in luxury business in different business categories.And it is very well known luxury brand and a couple of years ago they were going to buy Aston Martin from Ford. (Ford is the retail store for automotive business, they have everything.) And I designed a scenario if Aston Martin was owned by LVMH. They will offer very different type of luxury prod

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Hybrid, Electric, Battery, etc

Last five years, we realized that the whole world is mess and we did lots of wrong things. Hopefully we realized after decades later. And as soon as we realized this, we jumped into our hybrids and save the planet. Or we thought that we were saving the planet.Everyone has something to say about hybrid and electric cars, which company will make more profit, German or Japanese be dominant and it is

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Pilates for Luxury Segment

Pilates is a very popular physical fitness exercise. This exercise helps to strech your muscles, increase your concentration, control your breathing, better precision and more. I am not an expert on this, however I know that if you could manage to do it, it is good to do it.In last decade; automotive companies also started to do pilates for luxury segment. However their pilates was not like the n

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Volvo 中国商品 (Made in China)

Todya Ford announced their plan to sell Volvo to Chineese car manufacturer Geely. This news was expecting to be announced for long time. For nearly three years, Ford was willing to sell Volvo but always denied this fact. As the financial pressure increased this strategy started to rise. As expected a Chineese manufacturer would buy the Volvo, this business deal between Ford and Geely is a milesto

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Schumacher is back :O

Schumacher signed a deal with Mercedes for next year's season. It was obvious that he was willing to return to F1. As he still has the potential he wants to use it in F1 instead of on top of the motorcycles. Next year, he will be driving Brawn F1 car and as we all know from last season Button won F1 with that car. So what will happen next? We will have a flashbacks of Schumacher. Last corner Schu

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Today, Tomorrow, Cheaper, Toyota

I am not a great fan of Toyota, actually I would never buy one but their cars reliable, problem free and doesn't have soul. Design and interior quality of Toyota is always problem, their design has never been competitive like European brands and their ergonomic, plastic quality is always lower than Germans. Therefore I could not like any Toyota.Now they have announced that, Toyota is pressing suppliers to reduce their prices up to %30. Guess, what would happen? The quality which I don't like in Toyotas will be worse. Toyota must increase the interior quality, they don't have problem with reli

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Paul Smith & Mini

I really like the British designer Paul Smith but I could not manage the same feelings for Mini.Paul Smith has a range of collection with Mini print on them. But I still prefer Fiat 500 !

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